FIFTY FIFTY

피프티피프티

ATTRAKT 💜 TWENY (트웨니) [https://www.soompi.com/article/1679045wpp/fifty-fifty-announces-new-fan-club-name Soompi: FIFTY FIFTY Announces New Fan Club Name]HUNNIES (허니즈) Dance R&B Debut 2022

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On November 10, 2022, ATTRAKT revealed their new girl group name, FIFTY FIFTY, and posted their first teaser indicating that they were ready to debut. Promo for [[The Fifty]] On November 12, 2022, it was announced that they would make their debut on November 18 with the mini album The Fifty with lead track "Higher". On November 14, FIFTY FIFTY released a music video for the track "Lovin' Me" as a pre-release for their upcoming first EP, followed by a dance performance video for the track "Log In" on November 15.

Also on November 15, each of the four members were individually revealed. At the end of January 2023, FIFTY FIFTY gained recognition for being a formidable new girl group after they were chosen by the as one of the ten girl groups to watch out for in 2023 as girl groups that "will take over and define how K-pop will sound and look in 2023 and beyond". In the article, their debut EP, The Fifty, was applauded as a brilliant album: "Throughout its four dazzling tracks, the quartet displays various colors and a vocal maturity that is both hard to find and crucial to have".

Later that month, music critic magazine gave FIFTY FIFTY's debut EP a 4. 5 out of 5 star rating, which at the moment is the highest rating IZM has ever given a girl group, and complimented the girl group with: "Fifty Fifty is a great example of what happens when a great song meets a good singer. Thanks to them, South Korea has one more good girl group.

" Promo for "[[The Beginning: Cupid"]] On January 25, 2023, FIFTY FIFTY revealed that they were currently preparing for their first comeback. The comeback album was later revealed to be a single album titled, "The Beginning: Cupid", set to be released on February 24. On February 23, FIFTY FIFTY announced HUNNIES as the official name of their fan club.

On April 25, it was announced that ATTRAKT had established a strategic partnership with to promote FIFTY FIFTY in the United States. As of May 19, FIFTY FIFTY reached a new peak of 34,816,579 monthly listeners on Spotify, making FIFTY FIFTY the group with the highest number of monthly listeners among K-pop girl group of the platform. On May 25, it was announced that FIFTY FIFTY would partake in the ' movie soundtrack with a new song titled "Barbie Dreams" featuring American rapper .

On June 28, FIFTY FIFTY's legal representative, Barun Law Firm, announced that the members and their parents had filed a lawsuit against ATTRAKT to suspend their exclusive contracts, citing violation of contract and the members' reputation being damaged through recent media reports. Previously, it was announced by ATTRAKT that they were in the midst of a legal battle against third parties that allegedly approached their artists to sign with them and encourage them to ignore their current valid exclusive contracts. Sometime after, ATTRAKT, the members of FIFTY FIFTY and their parents, began mediation to find a resolution; however two months later, it was reported that the mediations had fallen through and that both parties would return to the trial process.

By August 17, Barun Law Firm announced that the members of FIFTY FIFTY filed a criminal complaint against ATTRAKT CEO Jeon Hong Joon for "violating the Act on the Aggravated Punishment, etc. of Specific Economic Crimes (breach of trust). " Additionally, the members stated that they believe the truth would be uncovered through trial.

On August 28, the Seoul Central District Court rejected FIFTY FIFTY's request for an injunction to suspend their exclusive contract with ATTRAKT due to insufficient evidence. Two days later, the members appealed the court's decision, thus their case would once again be opened and examined. By October, it was revealed that Keena has made the decision to change her legal representative from Barun Law Firm to Shinwon Law Firm, and so, she withdrew her request to suspend her contract.

Subsequently, Keena returned to ATTRAKT as a member of FIFTY FIFTY, whi...