ZE:A

On April 15, 2009, Mnet's reality show Children of Empire starring Star Empire Entertainment and their artists, including the trainees for their upcoming boy group Children of Empire, was aired. Following the end of the reality show, the group embarked on a nationwide guerrilla concert in October, ahead of their debut in November of the same year. The same month, it was reported that Children of Empire had been renewed for a second season titled Empire Kids Returns and was set for premiere on the 19th, this time only focusing on Children of Empire, their wingcar performances and the preparation for their debut.

On November 23, Empire Kids Returns concluded. With this, the group announced ZE:A as their official group name and started posting the jacket photos for their upcoming debut in January 2010. However, this sparked controversy as Brown Eyed Girls' fans and their agency Nega Network thought the name may cause confusion with JeA.

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