On November 8, 2022, A. O Entertainment revealed their new female duo, PRIMROSE, by opening their official SNS accounts. On January 3, 2023, it was announced that PRIMROSE would make their debut on January 13 with the mini album Red Moon.
On March 23, A. O Entertainment announced that Yeum had left the duo due to personal circumstances and health problems. PRIMROSE would continue as a one-member solo act until a new member joins the duo.
On May 3, A. O Entertainment announced that former HOT ISSUE member Nahyun had joined PRIMROSE following Yeum's departure. On May 16, A.
O Entertainment announced that former BugAboo member Rainie had joined PRIMROSE. The agency also hinted that the group would recruit additional members. On June 22, A.
O Entertainment announced that PRIMROSE had completed its lineup reorganization with the addition of their final new member Hayun. It was also announced that the group had been preparing for a comeback. On July 26, A.
O Entertainment announced that PRIMROSE would be releasing their second mini album Laffy Taffy on August 18. On May 17, 2024, PRIMROSE released a promotional calendar for their first single album "Revival", set for release on June 17. On October 17, the group released a teaser for their third mini album Steal Heart, set for release on November 14.
On May 29, 2025, PRIMROSE released a teaser photo for their first digital single "Cinema", set for release on June 12. On September 4, it was announced that PRIMROSE will release their second digital single "Love Your Flower", set for release on September 17.
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