On August 28, 2024, it was reported that H1GHR Music is planning to debut their first ever girl group. On February 25, 2025, it was reported that the group will feature former I-LAND 2 contestants who failed to make to the top 7, similar to I. B.
I, RAINZ, JBJ and EVNNE. It would consists of Son Juwon, Kim Chaeeun, Yui and Um Jiwon. On April 14, it was reported that H1GHR Music and AOMG will be launching a new co-produced girl group consisting of former I-LAND 2 contestants.
In the same article, it was revealed that AOMG will introduce a new girl group named NEWY. On November 5, AOMG unveiled a video teaser for their 2025 global crew audition, looking for female trainees who were born between 2005 and 2010 for vocal, rap, dance, as well as other artistic fields including fine arts, video art, fashion and producing. The video features the NEWY members notably without Kim Chaeeun, hinting at her departure from the group.
The trainees were also nicknamed AOMG Girls and All Our Messy Girls. The audition is supposedly intended to recruit new members for the upcoming girl group. Reveal photos of the trainees were released on November 7.
On March 10, 2026, AOMG announced that their first girl group is officially called Keyveatz with the final lineup consisting of five-members. The group is currently in its final stages of preparation with a goal of debuting in late April. Keyveatz is also mentioned to be the next candidate for the AOMG 2.
0 rebranding slogan "Make It New" project.
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