Celai (M1)

On April 26, CELAI, an AI company, which combines AI technology and creative media content, held the global competition "CELEB AI PAGEANT" to recruit future model members of their upcoming girl group. Consisting of five final members: Dana, Minseo, Subin, Yona and Ieun — Celai (M1) was formed made their official debut on May 23, 2025 with the digital single "Louder". Celai (M1)'s debut marks the first time in K-pop that the entire process, from member image production to the music video, has been created using AI; the music video was completed using a full-version AI program for the first time in the world, marking one of the first instances where AI led the entire production process, from content planning to visual realization.

All members of the group are composed of visuals created based on AI generative models, presenting a form of K-pop idol distinct from real-life idols. The agency stated, "CELAI(M1)'s debut is a new type of entertainment experiment combining AI technology within the globalization strategy of K-POP," adding, "We plan to expand similar projects to various countries in the future.