ARTMS

On March 17, it was announced that LOONA's HeeJin, Kim Lip, JinSoul, and Choerry have signed exclusive contracts with MODHAUS, the record label founded by their former director Jaden Jeong. In an interview with NME, Jaden Jeong stated the members were already working on new music with Jeong working closely with JinSoul to develop her A&R skills. The action and activities for the four would be referred as the "Artemis Strategy", named after the Greek goddess of the moon.

However, Jeong emphasized that it is not a new group name. It was also stated that he is open to the idea of reviving the scrapped album, LOONA the Ballad (La Maison LOONA). On April 1, it was revealed that they would be taking part in MODHAUS' strategy project ARTMS.

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