On March 12, 2023, Starting House Entertainment released a teaser photo featuring five female trainees whilst simultaneously announcing plans to debut their first-ever girl group sometime that same year. On the same day, members Seungchae and Chaeeun were revealed through an appearance at Seoul Fashion Week. On March 20, Sena was revealed as the group's third member.
On March 23, Yeonsu was revealed as the group's fourth member. On the same day, the group's name was confirmed to be ADYA after they changed their account username. On March 24, Seowon was revealed as the group's fifth and final member.
On April 27, a teaser was released, reveling that the group will debut on May 9 with the single album "ADYA". On August 1, Starting House Entertainment announced that ADYA will be having a comeback in August. On August 10, it was announced that the group will be releasing their first digital single, "What's Up?
", on August 16. On August 23, it was announced that the group will be releasing their second digital single, "Rizz", on August 26.
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