In 2017, Hyun Woo, who represented The Vibe Label, participated in the survival show Produce 101 Season 2. He was eliminated in the episode 5 and finished in 61st place. During trial proceedings for the Produce 101 vote manipulation investigation in November 2020, the court revealed that he was one of the contestants that were eliminated due to manipulation.
After the show, he left the company and signed with ONO Entertainment. Hyun Woo debuted with the boy group LIMITLESS on July 9, 2019 under the stage name A. M.
LIMITLESS is presumed to have disbanded sometime in 2020 due to the inactivity of their official SNS accounts. On February 18, 2021, he made his solo debut with the release of his first digital single "I Still Love You". On March 22, 2022, he announced that he established his own company called GDHG.
On December 4, he announced that he would be releasing his second digital single "Run With Me" on December 9, under his birth name Seong Hyunwoo. On January 12, 2023, Hyun Woo revealed through his Instagram that he won his lawsuit against ONO Entertainment to suspend his exclusive contract. On February 24, he announced that he would be going by the stage name WOO.
Later that same day, he released his third digital single "Just Me". On March 17, he announced his fandom name to be WOO'RUNGJI, which is a combination of the words Woo and Nurungji, meaning that "it goes beyond the relationship between a singer and a fan to become one and stay together until it sticks". On May 13, he announced that he will release his first mini album Be:loved on May 30.
"Precipice" was pre-released on May 14. On December 2, he announced that he will release his fourth digital single (mislabeled as single album) "Num" on December 10. On November 29, 2024, WOO released his fifth digital single "No Way".
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