On December 31, 2013, Giho was officially introduced as PURE's new member, under the stage name Giho. However, he never got to have any release with the group as they disbanded in February 2014, during their rebrand into PUREBOY. On November 19, 2014, he made his debut as a member of PUREBOY with their first digital single "Yellow Shirt", under the stage name Jiho.
On August 20, 2015, he left the group along with the original members of PUREBOY. On October 25, 2015, it was revealed that he, along with the members who previously left PUREBOY, had formed a new group named NAUGHTY BOYS. On August 3, 2016, he made his debut as a member of NAUGHTY BOYS with the release of their first Japanese single "DanCin'derella/Step By Step", under the stage name G.
O. Sometime later, the group changed its name to NTB. On May 28, 2018, he made his debut with the group in Korea with the release of their first and only mini album Dramatic.
On August 7, 2019, he made his solo debut with the digital single "I Like The Party". On February 28, 2021, it was announced that NTB had disbanded following their last online fan meeting, which was held on March 27, 2021. After the group's disbandment, he became active as a songwriter and producer of the music production team adeMade, under the stage name LaVit.
He is also active as a streamer on TikTok. On September 24, 2024, he returned to being a member of NTB with their reformation as a trio.
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