Rubin, under his birth name Lee Hae-joon, joined his first idol reality survival show BOYS24 sometime in 2016 and was a member of their pre-debut boy group of the same name. He was a member of the show's Red Unit. By fan vote, he did not make it into the top ranks and was hence eliminated.
In October 2017, he joined another idol reality survival show, MIXNINE and made it into the top 9 ranks to debut into a new boy group. However, their debut was cancelled due to disagreements regarding contract lengths between YG and the trainees' individual companies. Over a year later on December 17, 2018, he was introduced as member of the upcoming boy group 1TEAM (then known as TEAM LWZ).
He officially debuted with the group on March 27, 2019 with their debut mini album, Hello!. On March 10, 2021, Liveworks Company announced through their fancafe that 1TEAM ended official activities on March 14 and also terminated their contract with the company as a group. On March 22, following the disbandment of 1TEAM, Rubin announced on his personal Instagram that he would be pre-opening soon and tagged his tattoo account Colin Tattoo.
On December 7, 2024, he announced that he would be making his solo debut with the digital single "Foolproof", set to be released on December 11.
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