On September 26, 2016, Heejin was revealed as the first member of LOONA. Her solo single album, titled "HeeJin", was released on October 5, 2016. She debuted as a member of the group's first sub-unit, LOONA 1/3, on March 7, 2017 with the mini album Love & Live.
In October, Heejin, alongside fellow members HyunJin and HaSeul, became contestants on the survival show MIXNINE, representing their agency and group. She ranked 4th place in the finale, however, was eliminated when the boys' team won against the girls', thus ultimately not being able to debut. On August 20, 2018, LOONA debuted as a full twelve-member group with their first mini album + +.
In an article published by JTBC on November 28, it was revealed that Heejin and all LOONA members except Hyunjin and Vivi have reportedly filed a lawsuit to suspend their contracts with BlockBerryCreative due to their trust in the company being damaged. BlockBerryCreative denies all claims. On January 13, 2023, the Seoul Northern District Court announced that they ruled in favor of HeeJin, along with Kim Lip, JinSoul and Choerry, to suspend their exclusive contracts with BlockBerryCreative.
On February 1, a source from BlockBerryCreative confirmed that they will submit a petition asking to suspend their entertainment activities. On March 17, it was announced that she, alongside JinSoul, Kim Lip and Choerry, have signed exclusive contracts with MODHAUS. On April 1, she, alongside JinSoul, Kim Lip and Choerry were revealed to be taking part in MODHAUS' strategy project ARTMS.
On August 3, E Daily reported that HeeJin will be releasing new music in October. Later in the day, MODHAUS confirmed the reports and added that she will be releasing a solo album. On October 6, a teaser was revealed for her first solo mini album, K (HeeJin)|, set to be released on October 31.
On June 20, 2024, it was revealed that she, alongside JinSoul, Kim Lip and Choerry won their lawsuit against Blockberry Creative. On November 10, it was announced that HeeJin will release the digital single "Savior (HeeJin)|" on November 13.
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