In 2008, YG Entertainment announced the debut of a new girl group consisted of CL, Bom, Minzy and Dara. Before their official debut, the group collaborated with BIGBANG in a song titled "Lollipop" for a commercial advertising the LG Lollipop phone, which was released on March 27, 2009. On May 6, 2009, the group officially debuted with the single "Fire", which was included later in their first mini album 1st Mini Album, which was released on July 8, 2009.
On May 28, 2013, CL officially made her Korean solo debut with the digital single "The Baddest Female". On October 15, 2014, it was announced that she was preparing to make her solo debut in U. S.
under Scooter Braun's music record Schoolboy Records. She officially made her American solo debut on August 19, 2016 with the digital single "Lifted". On November 25, 2016, YG Entertainment announced the group's disbandment.
CL, alongside with Dara, remained in the agency as solo artists. On November 8, 2019, YG confirmed that CL had left the agency after deciding to not renew her exclusive contract. She later signed with SuneV.
She released her first project album since her departure form YG Entertainment between December 4 and December 17, called In The Name Of Love. On October 17, 2020, CL announced that she would have a comeback on October 29, later revealed it would be a single titled "+Hwa+". On October 28, 2020, CL performed her single on The Late Late Show with James Corden and announced she would be releasing her first solo album, Alpha, on November 30.
On November 16, 2020, CL announced that her album would be postponed until early 2021. On August 13, 2021, it was announced that the album would be released in October, along with two pre-release singles. The first pre-release single "Spicy" was released on August 24.
The second pre-release single "Lover Like Me" was released on September 29. The album's release date was later revealed to be October 20.
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