On March 25, it was revealed that Ailee's exclusive contract with YMC Entertainment had expired on February 28 following unsuccessful renewal negotiations. However, Ailee explained that she would continue to work with YMC on her new album Butterfly, which was released on July 2, and will leave the label once album promotions have ended. On September 10, Ailee announced that she will managed by her own one-man agency called Rocket3 Entertainment.
In November, Ailee revealed that she is preparing to enter the American market and will be releasing the seasonal track "Sweater" on December 12. From May 14 to July 2, she appeared on Mnet's reality survival show Good Girl. On September 28, Rocket3 confirmed that Ailee would be making a comeback on October 6 with the mini album I'm.
On July 22, 2021, Ailee was revealed as the first artist to join THE L1VE, a new label founded by Ravi. It was confirmed on October 14 that she would be returning with her third studio album Amy on October 27. On March 7, 2022, Ailee released her first English studio album I'm Lovin' Amy.
On July 29, THE L1VE announced her departure from the label. On July 31, Pop Music announced that Ailee had signed on with the agency. However, less than a month later, Pop Music merged to form the new agency A2Z Entertainment, thus she was transferred to a new label.
On February 21, Ailee posted a mood photo with the caption "Coming Soon". On February 24, the scheduler was released, announcing her 7th mini album, (Me)moir, which is set to be released on March 20, 2025.
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