On December 1, 2012, PURE participated in the project group PURE Family and released "Standing Together" as a project to help the bereaved families of the Japan tsunami. Since December 12, PURE had been actively promoting on various stages, covering TVXQ's songs, with the goal of performing 100 times before debuting and getting a TVXQ reunion. On April 4, 2013, the group made their debut with their first EP PURE - The Debut Album.
The lineup consisted of Suhyeok, Chanhwee, Jimin, Jeongbin and Younghu. On October 10, the group returned with their second EP Wedding Day. On November 25, just one day after their last performance on Inkigayo, Suhyeok announced that he had withdrawn from the group due to friction with the company while Chanhwee and Jeongbin removed PURE from their usernames.
5 days later, on November 30, PURE Entertainment officially announced that Suhyeok, Chanhwee and Jeongbin had departed from the group and that they would start recruiting new members. On December 31, Giho was officially introduced as the group's new member. On January 18, 2014, Younghu announced that he had left the group.
In February, it was announced that PURE would be rebranded into PUREBOY. However, PUREBOY ended up being an entirely new boy group as only Giho debuted in PUREBOY. ===Aftermath=== Following the disbandment of PURE, the members went their separate ways: - Jeongbin made his solo debut on September 2, 2014 with the digital single "Girl Like Coffee", under the stage name JENT.
He later went on a long hiatus, before returning in 2020 under his birth name, Lee Jungbin. - Younghu and Jimin, under the stage name J-Feel, became members of Rotifle in March 2014. - Younghu later left the group to join BARA in April 2014 for their upcoming debut.
- Jimin continued to stay with the group through their rebrand into Dobermann, V-STAR then IN4MAL. The group later disbanded pre-debut in 2015. - Suhyeok, Chanhwee and Younghu re-debuted as members of BARA on May 4, 2014.
The group disbanded on September 8, 2015, with Suhyeok and Chanhwee becoming members of B. Crown and Younghu enlisted for his mandatory military service. - Suhyeok and Chanhwee re-debuted as members of B.
Crown on March 5, 2016, with the digital single “If.. ". Chanhwee left the group on February 11, 2020 while Suhyeok graduated from the group on March 31, 2024.
- Younghu re-debuted as a member of SIGNAL on August 28, 2019 with the digital single "The First Signal : Begins". The group disbanded on June 1, 2021. - Giho debuted as a member of PUREBOY on November 19, 2014 with the digital single "Yellow Shirt.
He later left the group and redebuted as a member of NTB, then known as NAUGHTY BOYS, on August 3, 2016 in Japan, under the stage name G. O. The group disbanded on March 27, 2021.
- He made his solo debut on August 7, 2019 with the digital single "I Like The Party". - After NTB's disbandment, he became active as a songwriter and producer of the music production team adeMade, under the stage name LaVit.
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