NewJeans

On July 1, 2019, Big Hit Entertainment announced that Min Hee Jin would join the company as their new CBO (Chief Brand Officer). At the time, it was also revealed that she would be the creative lead in multiple girl groups, excluding Big Hit, and that a separate label would also be established later, where she would be a producer. On September 4, 2019, in collaboration with Big Hit and Source Music, it was announced the Plus Global Auditions, were held in 16 cities and lasted until the end of October.

By the end of 2019, casting had been completed and training began at the beginning of 2020. By September 2021, the girl group's management was transferred to ADOR. On November 21, 2021, HYBE officially announced the launch of a new independent label, ADOR, under the agency.

Timeline

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