In September 2022, agency LITMEDIA began recruiting new artists to join their company as new virtual artists. A montg later, on October 27, the company confirmed that new artists had officially joined their agency. On November 4, Park Dona and Lee A-ni were revealed as the first and second members of their new virtual girl group LUVDIA.
The following day on November 5, the remaining members, Bing Hayu, Yang Mei and U-Lili were revealed. The group had their first debut livestream together on November 11. On August 28, 2023, it was reported that LUVDIA is suspending its activities under LITMEDIA due to the personal legal issues and lawsuits of the agency's CEO.
A meeting was held with 3Y Corporation and their transfer to its subsidiary OVER. THE. WALL was confirmed.
Soon after their transfer, LUVDIA made their official music debut on September 17, 2023 with the digital single "Luv Tap". On October 2, 2024, it was announced that Lee A-ni and Park Dona's contracts would end on October 10, thus they would be departing from LUVDIA.
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