On January 30, 2026, it was announced that creative and performance director Sangwoo Myung and the late soloist Wheesung's agency, Blue Brown Records, is preparing its first girl group with former R U Next? contestant Choi Jihyun and former Universe Ticket and Unpretty Rapstar: HIP POP Princess contestant Yoon Sooin included in the member lineup. The group's official name and specific debut date have not yet been revealed.
However, the agency shared that the group is expected to debut in the first half of the year. According to Blue Brown Records, the members have already raised global fan anticipation for their debut as netizens have already been in discussion about spotting Jihyun in public with other trainees and noticing that Sooin has deactivated her personal Instagram account. On March 10, a tribute video was released to honor the death anniversary of the Blue Brown Records' co-founder, the late Wheesung.
Through this video, trainee Ahin was revealed as she was chosen to perform for the tribute. The following day, Blue Brown Records released an official statement addressing the critiques of netizens regarding the appearance of the agency's undebuted rookie as their concern felt like this move was "commercial exploitation". The agency clarified that the mention of Wheesung in announcing the launch of their girl group is not for promotional purposes but to clarify the facts.
He had been mentioned to show respect to him as the project began at his suggestion and he helped shaped the direction of the label. The agency intends to carry on Wheesung's legacy with their music, artist production and activities. On March 17, it was announced that a series titled Teach Me How would be released on March 24 to document the upcoming girl group's real journey on becoming idols and fully realized artists.
Through this announcement, it was revealed that the group is named Heart Of Woman or shortened as H. O. W.
Later, it was confirmed the group's lineup will consist of five members. On April 9, Blue Brown Records officially launched all SNS accounts for the group.
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